Advisory · Asia & Europe
Ayu Asia is a specialist advisory firm operating at the intersection of ultra-luxury hospitality, real estate investment, and cross-border capital across Asia and Europe. We bridge investors, operators, and developers on complex, high-consequence transactions.
At a glance
What We Do
We work on mandates that require deep sector knowledge, discretion, and the ability to navigate complexity across jurisdictions and counterparty types.
Capital Raising
Equity and structured debt placement for ultra-luxury hospitality and real estate developments. We access family offices, institutional PE, and private credit funds across Asia, the Middle East, and Europe.
Operator Selection & HMA Structuring
Identifying the right operator for a given asset and negotiating hotel management agreements that protect owner economics — including performance thresholds, fee structures, and exit provisions.
Branded Residences
Developer partnership origination, brand selection, and structuring for luxury branded residence components — from early-stage feasibility through to pre-sales strategy.
Asset Repositioning
Strategic and commercial advisory for transitional assets — distressed situations, rebranding, operator transitions, and mixed-use repositioning with a focus on unlocking long-term value.
Transaction Advisory
Buy-side and sell-side advisory on hotel and resort acquisitions — from initial mandate through due diligence, structuring, and closing, with particular expertise in offshore SPV arrangements.
Geographic Focus
Ayu Asia concentrates on markets where deep local relationships, regulatory understanding, and on-the-ground presence create a genuine advisory advantage.
Primary
Vietnam, Thailand, Sri Lanka, the Maldives, and the broader ASEAN and Indian Ocean corridor — with active mandates across the region. Deep expertise in luxury resort development and cross-border capital structuring.
Primary
Italy, Portugal, the United Kingdom, Greece, and Switzerland — where cross-border capital and ultra-luxury operator strategy intersect with Asian and Middle Eastern investor appetite.
About
"We operate where relationships, judgment, and sector expertise create outcomes that conventional advisors cannot reach."
Ayu Asia Limited is a mandate-driven advisory firm founded on the conviction that the most consequential transactions in luxury hospitality require more than financial engineering — they require genuine sector knowledge, trusted counterparty relationships, and the discretion to navigate complexity with precision.
We work alongside family offices, institutional investors, private credit funds, developers, and operators on a select number of mandates at any given time — ensuring that each engagement receives the attention it deserves.
Managing Director
Ayu Asia Limited
Hong Kong
Mandates
Ayu Asia works on a small number of mandates at any given time, spanning capital raising, operator strategy, and transaction advisory. Representative mandate types are shown below — specific engagements shared under NDA.
Capital Raise · Debt
Structured debt raises for development-stage luxury resorts — typically USD 20–50M facilities placed with specialist private credit funds and family offices across Asia and the Middle East.
Capital Raise · Equity
Minority and majority equity raises for hospitality businesses and real estate developments, targeting institutional PE, sovereign-linked capital, and UHNW family offices.
Transaction Advisory
Multi-party transaction advisory on hotel and resort acquisitions, earn-out structuring, operator transitions, and offshore SPV arrangements across Asia and Europe.
Contact
Ayu Asia accepts a limited number of mandates at any given time. If you are an investor, developer, or operator with a complex transaction requiring specialist advisory, we welcome a confidential discussion.
Get in touch →The information contained on this website is for general informational purposes only and does not constitute investment advice, a solicitation, or an offer to buy or sell any security, financial instrument, or investment product. Ayu Asia Limited is an advisory firm and does not provide regulated financial services. All information is provided in good faith and is subject to change without notice. Ayu Asia Limited accepts no liability for any loss or damage arising from reliance on the contents of this website. © 2026 Ayu Asia Limited. Registered in Hong Kong.